Posts Button
Posts Button
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What is "Posts" and why we should we use it.
What is "Posts" and why we should we use it.
Think of it like a free advertising right inside your Google listing. It’s a short update -a photo, a few lines of text, and a button (like "Call Now" or "Book Online") - that shows up instantly when people search for you.
Google Posts are for people who are ready to buy.
Why You Need Them:
Prove You’re Alive: If a customer sees your last update was in 2019, they might wonder if you’re still in business. Weekly posts act as a "open indicator," proving to Google and customers that you are open, active, and reliable.
Dominate the Screen: On a mobile phone, your Google listing takes up the whole screen. Adding posts makes your listing physically bigger, pushing your competitors further down the page.
Drive Immediate Action: Unlike a "Like" button, Google Posts have "Action" buttons. A customer searching for "Emergency Plumber" sees your post and clicks "Call Now" immediately. It turns searchers into customers faster.
Our Strategy: We don't post fluff. We broadcast weekly signals—offers, updates, and news—to keep your profile fresh and your ranking high.
"Posts" and SEO
"Posts" and SEO
Google Posts are more than just content; they are high-value SEO signals that tell the algorithm your business is active and relevant. Regular updates trigger "Justification" snippets in search results—visual tags like "Mentioned in a post 5 days ago"—which make your listing stand out and drastically increase click-through rates. By consistently posting about specific services, you not only feed Google fresh keyword data but also drive user engagement and "dwell time," proving to the search engine that your listing is a high-quality, authoritative result deserving of the top spot.
Update, Offer & Event
Update, Offer & Event
Here is the strategic breakdown of the three core Google Post types. We don't just use them randomly; we rotate them to trigger different parts of the algorithm and customer psychology.
"Update" (What’s New)
The Purpose: General announcements, new products, or completed projects. Why We Use It:
The "Active" Signal: This is the bread-and-butter post. It changes the "Last Updated" timestamp on your profile, proving to Google you are active.
Keyword Context: This is the best place to talk about specific services (e.g., "Just finished a kitchen renovation in Capalaba"). It teaches the algorithm what you do and where you do it without looking like a hard sell.
The "Justification" Snippet: Google often scrapes these posts to create little snippets in search results like "They offer kitchen renovations" based on the text you wrote here.
"Offer" (Deal)
The Purpose: Limited-time sales, discounts, or special promotions. Why We Use It:
The Visual Badge: Offer posts are unique because Google adds a little price tag icon or a "View Offer" badge to your map listing. This visual difference catches the eye and stops the scroll.
High Click-Through Rate (CTR): People love a deal. These posts historically get the highest engagement. High engagement tells Google your business is popular, which pushes your ranking up.
Urgency: Because offers require a "Start Date" and "End Date," they create a psychological trigger (FOMO) that encourages customers to act now rather than later.
"Event"
The Purpose: Workshops, grand openings, holidays, or specific time-based happenings. Why We Use It:
The "Events" Tab: Google has a dedicated search section for "Events near me." Using this post type gets you listed there, opening up a completely new traffic source that your competitors are likely ignoring.
Temporal Relevance: It tells the algorithm that something is happening at your location at a specific time.
Community Connection: Even if you aren't hosting a gala, you can use this for "Holiday Hours" or "Community Markets." It signals to Google that you are an active participant in the local ecosystem, not just a faceless entity.
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